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International Festival campaign for UBS

Have a glass with UBS.International Festival spreads the word: Free drinks is the new cool. The entire Switzerland ended up tipsy last week as UBS offered free vin chaud outside the central offices in the eight biggest cities in the country.

International Festival was there, before during and after. Swiss eyes were glowing as winter darkness settled but inside we were all glowing, celebrating celebrating celebrating.

Viral marketing is so last Friday, this is all about experience and UBS powered by International Festival shows the way.