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Rem Koolhaas: The Generic CityUrbanism doesn't exist - it is only an ideology... Get make your mind up, follow Rem Koolhaas to The Generic City, neon lights, sky high and simply wonderful. "Urbanism doesn't exist. It is only an ideology in Marx's sense of the word. Architecture really exists, like Coca-Cola: Though coated with ideology, it is a real production, falsely satisfying a falsified need. Urbanism is comparable to the advertising propagated around Coca-Cola - pure spectacular ideology. Modern capitalism which organised the reduction of all social life to a spectacle, is incapable of presenting any spectacle other than that of our own alienation. Its urbanistic dream is its masterpiece." Let go of melancholic notions of loss of public space, loss of urbanity, loss of communication... Download here: Rem Koolhaas: The Generic City |